Farah Abou Ouf.
Founder, Kore.
Experience that moves into execution.
More than a decade of experience in HR, recruitment and business operations across the UAE and Egypt, with extensive real estate sector experience.
Senior and head-of-function roles leading recruitment, HR operations, organisational restructuring, large-scale hiring, process improvement, training programmes and cross-functional teams.
A law graduate from Cairo University, with professional certifications in HR, sales and accounting foundations. The result is an approach that is structured, compliance-aware and commercially grounded.
The systems companies postpone.
Farah’s work focuses on what growing companies usually delay until things become messy: clear roles, hiring processes, policies, onboarding, SOPs, reporting lines, employee documentation, performance follow-up, training and internal accountability.
She combines people management, commercial awareness and operational execution to help businesses build stronger, more efficient and scalable organisations, and she leads client strategy and delivery oversight on every Kore. engagement.
Where the experience sits.
The areas Farah has led directly, in senior and head-of-function roles across the UAE and Egypt.
- Recruitment
- HR operations
- Organisational restructuring
- Large-scale hiring
- Process improvement
- Training programmes
- Cross-functional teams
- Real estate back offices
- Compliance-aware HR
Combining people management, commercial awareness and operational execution.
From inside the business.
Before founding Kore., Farah held senior HR and operations roles inside UAE real estate companies, rebuilding back offices, hiring at volume and running training programmes from the inside. Kore. brings that operator’s view to every client.
